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Australia’s two largest mortgage lenders, CBA and Westpac have gradually begun losing market share in mortgage lending to their two smaller rivals NAB and ANZ who have embarked on a strategy of attracting new customers, as they seek to protect their profits from declining margins.
CBA, along with its subsidiary Bankwest continues to remain in its position as Australia’s largest mortgage lender, with a 29.47 per cent of the Australian home loan market.

Global banking giant HSBC says that competition is intensifying in the small and medium enterprise (SME) market, and is now targeting export orientated customer with turnovers of up to $10 million.
HSBC has established a new division called HSBC Business, which it says will adopt a product driven rather than lending approach. The division with offer transactional banking, and a range of international services including payments and cash management, trade finance and foreign exchange.