Related articles
Date Published : Wednesday, January 30, 2008
One of Australia's largest financial institutions has launched a new advertising campaign in a bid to attract more customers.
Commonwealth Bank's new campaign displays the companies stance to give customers a more personalised service and demonstrates a range of new products that have been recently launched by the company.
Under the slogan 'Determined to be Different', the bank aims to cement itself as one of the four biggest financial institutions in Australia and set itself apart from rivals ANZ, National Australia Bank and Westpac.
Barbara Chapman, Commonwealth Bank group executive, said that the bank will be "judged" by consumers in a rapidly changing banking sector.
"The bank has been changing internally to live up to our vision of excelling in customer service and this has been evidenced in the improvements in our customer satisfaction ratings.
"We believe that now is the right time to let our customers know that we are changing."
Ms Chapman added: "This promise to our customers sets the standard we will be judged by. It's a commitment to be innovative in our products and our service, today and tomorrow."
In related news, Commonwealth Bank's insurance group CommInsure has announced that it has helped over 1,700 Australians be reunited with lost money from superannuation funds.
Over $2.5 million has been found in lost or forgotten fund accounts across Australia after super provider SuperTrace Eligible Rollover went into administration.
CommInsure's Clive Levinthal said the largest account now successfully reunited with its owner has been $140,000.
"This customer has been a member of the SuperTrace Eligible Rollover Fund for ten years and didn’t know he had $140,000 in this fund."
Compare your current credit card rates with Australian providers.
- Finance News
- Credit Cards
- Banking News
- Loans News
- Insurance News
- Investments News
- Insurer reveals top tourism destinations in Victoria
A motor and travel insurance provider has revealed the results of a poll it carried out to find out the most popular tourist attractions in Victoria.
- Woolworths plots growth
Woolworths, the retail giant responsible for the Everyday Money credit card, has revealed details of its growth plans.
- Mortgage rate cut 'unlikely'
Many mortgage and loan customers might be paying attention next month to see what decision the Reserve Bank of Australia makes on the interest rate.
- More mortgages please, says treasurer
There could be a greater level of investment in residential mortgages in Australia, if the federal treasurer gets his way.
- Banks becoming more selective, says ANZ
Despite confidence in the Australian banking system coming relatively unscathed through the global credit crunch, many institutions have become more cautious in their lending.
- Woolworths plots growth
Woolworths, the retail giant responsible for the Everyday Money credit card, has revealed details of its growth plans.
- Credit card interest rates 'remain constant'
A newly published survey of credit cards on the Australian market has highlighted that interest rates have held firm on the majority of offers.
- Credit card spending 'cools down'
Plastic credit cards in Australia have no danger of melting through over use as consumers begin to tighten their belts, new figures have shown.
- Protect yourself from credit card fraud
Almost half a million Australians were the victim of identity theft last year and there are a number of ways to protect yourself, your identity and your hard-earned cash, it has emerged.
- Nervous Australians could change their attitudes toward debt: RBA
The challenging economic environment could lead to Australians are not splashing their cash and building up a nest egg, according to Reserve Bank of Australia (RBA) governor Glenn Stevens.
- Australia to weather the storm, says IMF
Australia's economy is in a healthy enough state to see it make it through the global downturn in one piece.
- Australia to weather the storm, says IMF
Australia's economy is in a healthy enough state to see it make it through the global downturn in one piece.
- Public and government 'confident in face of global economic turmoil'
As the global economy takes a battering, Australians could be forgiven for fearing the worst when it comes to their own nation's money matters.
- Public and government 'confident in face of global economic turmoil'
As the global economy takes a battering, Australians could be forgiven for fearing the worst when it comes to their own nation's money matters.
- PM warns crisis is 'far from over'
Prime minister Kevin Rudd has warned the country that the global financial crisis still has a long way to go before it is over, it has emerged.
- Mortgage rate cut 'unlikely'
Many mortgage and loan customers might be paying attention next month to see what decision the Reserve Bank of Australia makes on the interest rate.
- More mortgages please, says treasurer
There could be a greater level of investment in residential mortgages in Australia, if the federal treasurer gets his way.
- Banks becoming more selective, says ANZ
Despite confidence in the Australian banking system coming relatively unscathed through the global credit crunch, many institutions have become more cautious in their lending.
- Retail banks - champing at the bit?
When many people come to take out a loan or a mortgage, their first inclination might be to turn to their own bank. On shopping around, they could find that better deals lie elsewhere.
- Global credit crunch 'will affect your everyday life'
As the credit crunch begins to bite in certain parts of the globe, many Australians might be wondering what it means for them.
- Insurer reveals top tourism destinations in Victoria
A motor and travel insurance provider has revealed the results of a poll it carried out to find out the most popular tourist attractions in Victoria.
- Health insurance spending to rise in 'ageing population'
Spending in areas such as health insurance and travel insurance could be set to increase as the proportion of the Australian population at retirement age increases, according to a new report.
- We are not AIG, claim IAG
Australia's largest home and car insurer Insurance Australia Group (IAG) has moved to assure shareholders and the media that it is not troubled insurance giant AIG, nor is it related to AIG.
- Insurance premiums could climb as much as 15%: KPMG
There could be a double-digit increase in insurance premiums in the near future, it has been reported.
- Pension contributions 'continue to fall'
Consumers struggling with their mortgage and credit card repayments are forgoing contributing to their superannuation savings, it has been reported.
- Australia to weather the storm, says IMF
Australia's economy is in a healthy enough state to see it make it through the global downturn in one piece.
- Australia to weather the storm, says IMF
Australia's economy is in a healthy enough state to see it make it through the global downturn in one piece.
- Public and government 'confident in face of global economic turmoil'
As the global economy takes a battering, Australians could be forgiven for fearing the worst when it comes to their own nation's money matters.
- Public and government 'confident in face of global economic turmoil'
As the global economy takes a battering, Australians could be forgiven for fearing the worst when it comes to their own nation's money matters.
- PM warns crisis is 'far from over'
Prime minister Kevin Rudd has warned the country that the global financial crisis still has a long way to go before it is over, it has emerged.
