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Date Published : Monday, February 18, 2008
HSBC is one of the most well-known names in international banking. However, it is a relative newcomer to the Australian market and many are still coming to grips with its growing influence.
In contrast to the rich and varied histories of some of its rivals, HSBC - previously known as the Hong Kong and Shanghai Banking Corporation - only started up its Australian operations in 1986, a full 20 years after the company had secured a steady footing in the Asian market.
As a result, the bank carries its parent company's distinctive red and white logo which is used in over 50 countries worldwide.
Using the slogan "the world's local bank", HSBC offers significant expertise in the field of corporate banking, from providing accounts, to treasury and capital market advice.
It offers a range of services for the average Australian consumer to use - including home insurance, credit cards, savings accounts, transactional accounts and home and personal loans.
Based largely in the Sydney area, HSBC currently only has 24 branches in the whole country, after opening one major branch in each capital city over the last few years. It plans to open more branches interstate over the next five years.
HSBC Australia's Wendy Booth said recently: "HSBC provides solutions and the support to allow our corporate customers to make the most of global opportunities.
"Our customers benefit from HSBC's global presence, innovative technology and dedicated and experienced staff."
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