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Date Published : Monday, February 25, 2008
When it comes to having a patriotic company name, there is surely only one winner in the Australian financial sector - Aussie.
For over 15 years, Aussie has been one of the major home loans and personal loans providers throughout Australia.
Founded in February 1992 by John Symond, Aussie started off as a small firm which, like many others, had to battle against the big boys in order to gain customers and a larger foothold in the sector.
It did so by offering different products from the standard mortgage lenders in a bid to stand out from the crowd. Some of the new inventions Aussie brought into the financial industry included true interest rate competition, consultations by experts in your own home at no upfront cost to you and the same rates for investors and owner-occupiers.
This enabled it to get a foothold in the market, especially in its home city of Sydney. It also allowed thousands of people get onto the property ladder when it may not have been possible for them to do so.
Since establishing itself, Aussie has branched out away from just home loans, into the sectors of personal loans and credit cards. It employs over 1,000 people in its customer service and mortgage advisory departments and has signed a deal with MasterCard.
Aussie is now one of the major players in the Australian loans sector which, just 16 years after forming, is some achievement.
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